DIGITAL COMMUNICATIONS STRATEGY & PLANNING
Turning human insights into actionable online plans
An effective digital communications strategy is a people-first approach – identifying your audience, their needs and emotional drivers and which online channels they’re using to determine a solution that will fit. We’ll look at your offline marketing activity, business goals and operational capacity to ensure the campaign is effective, memorable, inspiring and pragmatic.
How does digital fit into your business thinking?
What does success look like? Who are we talking to? What content, and what online channels, will create the most connection? Answering these will help create a roadmap for successful communication.
We don’t remember facts, we remember stories. A great business story gets to the heart of your product offering, creating connection with your customers and cohesion for your brand across all your interactions. Today, this story is constantly evolving and influenced by more just your messaging. In the age of online and social media, the story and reputation of a business is no longer defined by what a business says about itself in advertising and marketing brochures. Social media and online has given customer feedback an influential voice. It’s critical to be across what your customers are saying to ensure you can continually curate your business profile online.
Content that delivers the right message to your customers and the right results for the business, whether you’re wanting to achieve brand awareness, lead generation or conversion. Content strategy provides the roadmap for publishing content that delivers results via the right channels to your customers.
Great content marketing starts with an intent to connect and then does that consistently across multiple channels to make an impact.
The right content creates conversation, customer advocacy and conversion. Create video, photography and social media to create connections with your customers.